I am a designer with over 20 years of experience creating elegant, refined design solutions combined with strategic thinking.

Throughout my career, I have honed a deep sensitivity to aesthetics, form, and function always striving for clarity, sophistication, and intentionality in every detail. My journey began at agencies such as Ogilvy, F.biz (WPP Group), and Hand Made Design, where I contributed to major advertising campaigns and large-scale design projects for clients like Santander, transforming complex ideas and concepts into clear and refined visual experiences.

Over time, my practice expanded beyond visual execution. I developed strong skills in user research, collaborative design processes, and multidisciplinary thinking understanding design not only as form, but as a strategic tool capable of shaping businesses and unlocking growth.

At Genial Investimentos, I built and led the design team from the ground up and was responsible for the creative concept and design direction of the new banking and investment platform. This experience consolidated my transition from a purely visual designer to a strategic design.

Today, as co-founder and partner at Contra, a strategic design studio based in São Paulo, I operate at the intersection of concept, craft, and business traction, translating complex ideas, plans, and strategies into tangible experiences that move brands forward.